Razer Acquires Nextbit Systems, Prepares Possible Entry into the Smartphone Market
Razer has been doing some serious shopping lately first acquiring famous audio company THX in late 2016 and according to a recent announcement, they’ve also picked up yet another company, Nextbit Systems Inc.
Nextbit, the company behind the popular cloud connected Robin smartphone, quickly saw a lot of success with the Robin which was a decent mid-range smartphone with a pricetag of just $299 and could be regularly found during the holidays for under $200.
As a part of the acquisition, Nextbit will halt all sales of its Robin smartphone however, will continue honoring warranties for 6 more months, and will continue offering software updates and security patches until February 2018. Like THX, Nextbit will operate as an independent division of Razer.
Currently, little is known about what Razer plans to do with Nextbit, but given their expertise in the mobile phone space, Razer may be gearing up to enter the smartphone space.
According to Razer CEO Min-Liang Tan,
“Razer has a track record of disrupting industries where our technology and ability to design and innovate have allowed us to dominate categories with longstanding incumbents, such as the peripherals and laptop categories. With the talent that Nextbit brings to Razer, we look forward to unleashing more disruption and growing our business in new areas.”
Financial details of the acquisition are undisclosed at this time.