Laptop Prices Expected to Increase 5-15% in 2Q2017
Digitimes reports that the prices of retail laptops are expected to increase by 5% to 15% in 2Q2017 to offset the rising cost of components.
Components like DRAM, SSDs, and displays are experiencing a shortage due to a shift in manufacturing. Many component manufacturers are prioritizing production for the lucrative smartphone market which has unfortunately left a shortage of PC components.
The shortage has already began affecting both the DRAM and NAND markets last year. Mainstream SSDs are expected to increase by 10% due to the NAND shortage and PC vendors have already begun seeing SSD price quotes increase by as much as 30% this month. DRAM prices have already increased by as much as 30% late last year due to the DRAM shorage as well. Display panel prices are currently steady however, are expected to increase as supplies deplete in the 2H2017.
Due to the price increase, only 140 to 150 million laptops are expected to ship throughout the course of 2017.