Last month, SteelSeries introduced the Rival 310 and Sensei 310 carrying what SteelSeries claims to be their most accurate and superior gaming mouse sensor, the TrueMove3, a new gaming mouse sensor developed in partnership with PixArt delivering true 1:1 tracking.

In an effort to appeal to the more budget conscious consumers, SteelSeries is now also introducing the new Rival 110 featuring the new TrueMove 1 sensor. Like the TrueMove 3 sensor, the TrueMove 1 sensor features true 1:1 tracking, but has a 7,200 CPI and 240 IPS tracking compared to the TrueMove 3 sensor’s 12,000 CPI and 350+ IPS tracking.¬†Additional features of the Rival 110 include six programmable buttons, main buttons rated for up to 30 million clicks, and RGB lighting.

The [easyazon_link identifier=”B075LD4YY6″ locale=”US” tag=”cupcre06-20″]SteelSeries Rival 110[/easyazon_link] is now available for $39.99.