Intel Atom Processors Re-branded to Deliver More Consistent Naming Strategy

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Intel will soon be re-branding their entire future Atom CPU lineup to deliver more consistent branding across their product lines. As most of you are familiar, Intel’s Core processor lineup has used the i3, i5, i7 naming convention with great success since the launch of Sandy Bridge back in 2011. Like the core processors, next generation Intel Atom processors will now follow the good (x3), better (x5), best (x7) naming strategy as well.

“In order to help people understand the level of processor performance and make an informed purchase decision based on their needs, Intel® Atom™ processors will now be offered in three distinct brand levels in a good/better/best construct – the Intel Atom x3, x5 and x7 processors. This change will start with the next generation of processors. Intel Atom x3 processor provides basic, but genuine Intel-level tablet, phablet and smartphone performance.  Intel Atom x5 processor has more capabilities and features for people who want an even better experience, and the flagship Intel Atom x7 processor provides the highest level of performance and capabilities for the Intel Atom family.”

Intel didn’t specify any details on which of their upcoming Atom processors are going to be using the new branding, but Cherry Trail products based on their 14nm process are expected to launch sometime this year.

 

Source: Intel

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