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September 5, 2017

Longsys Acquires Lexar Brand from Micron

After memory giant Micron announced the discontinuation and potential sale of the Lexar brand back in June of this year, little additional information was provided as to the ultimate fate of Lexar. While there was some speculation that Seagate may pick up the brand to bolster its flash memory business, instead China based Longsys recently announced that had acquired the Lexar trademark and brand. Details of the acquisition were not provided at this time.

“We are very honored to acquire the Lexar brand,” said Huabo Cai, CEO of Longsys Electronics Limited. “Lexar has built a great brand name and our vision is to make it even greater. Existing customers can rest [...]

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